Creating unique title tags and Meta descriptions is one of the key features of search engine optimization strategy. These days, some of the content management systems may automatically take your page title into the title tag and the first sentence of your page as the Meta description. Therefore you need to do search engine optimization on your website so that CMS can quickly click-through your own create titles and descriptions from the search engine result pages (SERPs). In order to make easier optimizing of search engines, you need to use WordPress or other CMS. For ease accessing of WordPress, you should download a plug-in i.e. Yoast SEO plug-in. You may be thinking that what is the way of writing a good quality title tag? What type of Meta descriptions will increase the number of clicks to your pages? What are the rules are for dos and don’ts about creating title tag and Meta description? Don’t have a clear idea about title tags and Meta description? Go through the below mentioned facts thoroughly.

Length of Character
Title tags should not contain more than 55 characters whereas Meta descriptions should be within 115 characters. You need not to use creative words; but you should be certain with relevant words that you use in your page.

Google uses ellipses (…) at the end of description of Meta tags; that means after completion of 115 characters your description will be followed by a (…) symbol. If you will use some provocative words within 115 characters such that the ellipse suggest an end of your sentence but a visitor has to read, then you can get more benefit over your competitors within the word limitation of 115 characters.

Keywords Usually a webpage is written regarding a specific topic. Choosing of one or two keywords should be perfect for explaining a topic and describing Meta tags. You must be thinking about how should be keywords used in a webpage. If you will write “silk shirt” in the title tag and use “silk shirts” in the description, then is it a right way of writing or not.

Hence it is best to emphasize on an exact keyword and use the same keyword wherever in your content. Moreover, place the keyword in the right place; don’t use the keyword forcefully in the sentence there they don’t match.
Search Intent: Your title tag and Meta description should contain the relevant keywords so that your page must get a fair rank in a search engine and motivate the visitor to click your link rather than others.

If you are targeting “silk shirt” keyword, then you should make sure that people are searching that exact keyword. Try to find out which collection of silk shirts is more popular in your locality. If you will get the idea, then you can easily write a description of your webpage that encourages the visitor to go for.

Useful Facts:
Generally, keywords and sometimes the brand names are taken as title tags.


  • Usually a company name or brand name is not necessary if it will not help in increasing traffic to your websites. For instance, if your company name is “Perth Blinds” then you can add your brand name in titles so that your website visitors can know you are the top most service provider in your area.
  • You should use dashes (-) or vertical lines (|) to separate keywords in the title tags; but you can use many symbols in your webpage. Using of unique symbol can make your website stand out in the SERPs and attract the attention of every visitor.
Take sufficient time and try to offer real idea in your titles and description; as they have to face the real battle among your competitors in the SERPs.

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